DTI Davnor: Continuing Consumer Education

     

              As one of our rights, "RIGHT TO CONSUMER EDUCATION", the Department of Trade and Industry  Davao del Norte Provincial Office has conducted a continuing education seminar in partnership with the ICA (IGaCoS Consumers Association) in their annual assembly and City Investment and Promotion Office- Samal  last January 20, 2014 in Peñaplata, Island Garden City of Samal, Davao del Norte  to realize the objectives of the many projects of the said agency. 

              The participants were the members of the ICA and some officials of the barangays in Samal. 

              Everybody will get old, so as early as today continuing Consumer Education will be very helpful to us because we will be aware of our rights when we get old. And as we exercise and make our body healthy, we must also exercise our rights to become a healthy citizen of our country.

             One of the topics discussed was about Senior Citizens Discounts. According to JAO  10-02, S 2010, the Senior Citizens can avail the grant of Special Discounts on  purchase of Basic Necessities and Prime Commodities.

Salient features on DISCOUNT:

• Every senior Citizen shall enjoy a special discount of 5% of the regular retail price, without exemption from the value added tax (VAT) of basic necessities and prime commodities.

• The total amount of purchase shall not exceed the amount of P1,300.00 per calendar week without carry over of the unused amount.

• The amount shall be spent on basic necessities and prime commodities commensurate to the Senior Citizen's personal exclusive consumption or enjoyment within the calendar week.

• The P1,300.00 amount per calendar week shall be spent on at least 4 kinds of items under basic necessities and prime commodities.

        Also, there is a discussion with regards to SALES PROMOTION.

        Sales Promotion is a technique intended to increase sales, patronage and/or goodwill of a product, service or credit facilities.

  Sales promotion must contain the following elements:

1. Promise of Gain
2. Consumer Purchase
3. Use of Mass Media
4. Duration.

The promotional material must contain the following information:

• WHAT?

1. Mechanics
2. Products/Service/Program
3. Prizes

• WHO?

1. Participants
2. Disqualified

• HOW?

1. Procedures for Entry
2. Determination of Winner(s)

• WHEN?

1. Period of Promo
2. Deadline of Submission of Entries
3. Last day of Effectivity
4. Draw Date

• WHERE?

1. Area Covered
2. Outlets Covered
3. Collection of Prize

            These information is very essential for us consumers for it will enable us to determine if the sales promotion of business is registered and reviewed by the Regional Office of  DTI (Department of Trade and Industry).

"Be concerned, be knowledgeable."

SOURCES:   

The Joint DTI-DA Administrative Order No.10-02, Series of 2010 

The Joint DTI-DA Administrative Order No.12-02, Series of 2012

                       

Department of Trade and Industry Davao del Norte Provincial Office  

Consumer Welfare and Trade Regulation Division